When you’re thinking of starting a new business, there are plenty of possibilities to consider. But what if you don’t have a large startup budget ready to go? Doesn’t that limit your dreams?
Not necessarily. Whether you’re trying to launch a side hustle to supplement your day job or you just want to be your own boss, there are many businesses you can start that don’t require huge sums of money.
Explore this list of some of the best small business ideas for 2025. The sooner you get started, the sooner your small business might be the next great success story.
How to Choose the Right Small Business Idea for You
Choosing the right small business idea requires assessing your skills, interests, and market demand. Start by identifying your strengths and passions, then research industry trends and profitability. Consider these key factors:
• Personal skills and interests: Choose a business that aligns with what you enjoy.
• Market demand: Research if there’s a strong customer base.
• Startup costs: Ensure you have the resources needed.
• Scalability: Think about long-term growth potential.
• Work-life balance: Consider how it fits your lifestyle.
By evaluating these factors, you can select a business idea that suits you and has the potential for success.
Low-Cost Small Business Ideas vs. High-Investment Ventures
When starting a business, entrepreneurs must decide between low-cost small business ideas and high-investment ventures. Low-cost businesses, such as freelancing, consulting, or online reselling, require minimal upfront expenses and can often be run from home. These businesses typically have lower financial risk and offer flexibility, making them ideal for first-time entrepreneurs.
High-investment ventures, such as opening a restaurant or launching a manufacturing business, demand significant capital for equipment, inventory, and operational costs. While these businesses may offer higher revenue potential, they also come with greater financial risk. Choosing the right path depends on budget, risk tolerance, and long-term goals.
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1. Online Fitness Trainer
At-home workouts became popular during the pandemic, and it continues to be a favorite go-to for many busy people who want to exercise. If you’re a fitness expert, you may be able to launch an online training business. An easy way to get started and build an audience is by making videos to post on YouTube or sell as a course.
• Potential salary: $30,000 – $80,000 per year
• Qualifications: Experience and certifications
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2. Web Developer
Developing websites — building and maintaining their core structure — is a technical skill that’s in high demand. It’s also a skill that you can teach yourself through videos, online lessons, and books. Once you’ve mastered and practiced the skill, you can build a portfolio and start pitching clients. All of that takes time and effort, but the cost is relatively low.
• Potential salary: $92,750 per year
• Qualifications: Bachelor’s degree in computer science or web development
3. Freelance Web Designer
Web design is a skill set you can market as a freelancer, providing your services to multiple companies that need help with the usability and aesthetics of their sites. You can focus on helping design websites from scratch or on troubleshooting and/or redesigning existing websites, or offer a combination of both.
• Potential salary: $72,500 per year
• Qualifications: Technical and design skills, certifications
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4. Consultant
If you’re wondering what kind of business to start, you might think about consulting in an area you’ve already worked in, like human resources, management, IT, or operations. You can set your own hours, potentially charge more than you earned as a full-time employee, and pick and choose the projects you’ll enjoy the most.
• Potential salary: $122,000 per year
• Qualifications: Undergraduate degree, work experience, certifications
5. Graphic Designer
Starting your own graphic design business is another easy option for people who have the talent and experience. If that’s you, consider launching a website with some portfolio pieces and then pitching potential clients. If you’ve already been a graphic designer for a company, you likely already have everything you need to get started.
• Potential salary: $64,700 per year
• Qualifications: Bachelor’s degree in graphic design, technical skills, certifications
6. Life Coach
Life coaching can be an extremely satisfying business. You can pick a niche you’re passionate about, like career changes, productivity, health and fitness, or some other idea you find compelling. Getting certified as a professional coach may increase your clout and marketability. While that training probably won’t be free, it might be a good investment. You might also be able to get financing to help cover your tuition.
• Potential salary: $30,000 – $100,000 per year
• Qualifications: No formal education requirements
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7. Tailor and/or Designer
Whether sewing has been a life-long hobby or you picked up the skill more recently, you may be able to turn that interest into a business. You can specialize your services in any number of ways, like making alterations, designing custom home decor like curtains and pillows, or creating hand-sewn crafts to sell.
• Potential salary: $35,430 per year
• Qualifications: Sewing skills
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8. Resume Writer
Resume writing is always in demand. If this is something you have a knack for, you can either find clients on your own or freelance for a resume agency. While the salary isn’t crazy high, you may be able to earn more if you specialize in a certain industry.
• Potential salary: $37,000 – $65,500 per year
• Qualifications: Bachelor’s degree, strong editing and writing skills
9. Online Used Book Seller
Selling used books online can be fun as well as lucrative for bibliophiles. It does involve some startup costs since you’ll need to stock up on inventory, but sourcing inexpensive books from places like thrift stores or yard sales can be fun, too. Once you make your first few sales on a site like Amazon or eBay, you can reinvest some or all of the profits to keep your inventory growing. At some point, you might explore getting a small business loan to grow your enterprise.
• Potential salary: $40,000 – $60,000 per year
• Qualifications: None
10. Interpreter or Translator
If you’re fluent in multiple languages, you can utilize those skills as an interpreter or translator. This is work that can often be performed from the comfort of your own home. Global businesses may not have a full-time need for translation services, so you may be able to step in and help them as a contractor.
• Potential salary: $57,090 per year
• Qualifications: Proficient in language, certifications
11. Pet Walker and/or Pet Care Provider
A pet walking or pet care business could provide a big market in many locations. Once you land your first few clients, you can then focus on getting referrals from those successes.
• Potential salary: $30,000 – $35,000 per year
• Qualifications: Love for pets!
12. Online Course Creator
Creating an online course is a fun way to share your knowledge about topics or skills you’re passionate about. There are many course platforms to choose from. All you need to do is create one or more videos and upload them to the teaching platform. Then simply set a price and, ideally, you’ll soon make some sales.
• Potential salary: $82,499 per year
• Qualifications: Subject matter expertise, technical skills
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13. Digital Download Provider
Creating and selling digital products (like videos or ebooks) is an easy business to set up, plus it becomes increasingly passive as you build up your library of products. From artwork to educational products, you simply upload your creations to your preferred platform so future customers can find your work.
• Potential salary: $50,000 per year
• Qualifications: Creativity, experience in digital sales, technical skills
14. Landscaper/Garden Care Professional
Gardening and landscaping have become increasingly popular in recent years. If you’ve discovered that you have a green thumb, consider launching a landscaping or garden care business to help your clients maintain beautiful yards all year long. Explore startup business loans to help finance new equipment if you need it.
• Potential salary: $35,600 per year
• Qualifications: Experience and training
15. House Cleaner
Cleaning houses is a service that’s in demand in just about every city and town across the country. Decide what particular types of services you’ll offer and collect the necessary supplies. Also consider getting a general liability insurance policy to protect yourself and your new business since you’ll be in other peoples’ homes.
• Potential salary: $30,000 – $44,000 per year
• Qualifications: Interpersonal skills, cleaning skills
16. Handcrafted Goods Seller
If you have an artistic knack, consider opening an online shop to sell your own handcrafted goods. You can launch your own website or list your items for sale on an existing platform. You can either build up a stock of inventory first or opt for a made-to-order business model, which can help you save on startup costs.
• Potential salary:
• Qualifications:
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17. Mental Health / Wellness Coach
A mental health or wellness coach is a professional who helps individuals improve their overall well-being by guiding them toward healthier habits, stress management, and emotional resilience. While they do not diagnose or treat mental illnesses like therapists, they provide support through goal-setting, motivation, and personalized strategies to enhance mental and emotional wellness.
• Potential salary: $37,000 – $86,000 per year
• Qualifications: No specific training requirements
18. Interior Designer
It’s easier than ever to launch your own interior design business, especially if you have some relevant design experience (your kitchen makeover!) to include in an online portfolio. There are a number of different services you might offer, like home staging, product curation, or online design plans. Consider picking a particular niche or style when you first get started so you can attract your ideal client.
• Potential salary: $72,000 per year
• Qualifications: Bachelor’s degree, experience, certifications
19. Tutor
You can start a tutoring business in person, but online tutors are also popular. Pick a subject you’re knowledgeable about, like math, language arts, or English as a second language. There are plenty of online platforms through which you can market your services, or you can network to find students in need of a tutor.
• Potential salary: $42,000 – $60,000 per year
• Qualifications: Experience, skills, certifications
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20. Virtual Assistant
Starting your own virtual assistant business gives you flexibility in the type of work you do, as well as when, where, and how much you work. You can offer a range of remote services as a virtual assistant, including managing schedules, sending emails, or even handling marketing activities.
• Potential salary: $24,000 – $51,000 per year
• Qualifications: Skills and certifications
21. Childcare Provider
Opening a home daycare center is a more involved small business idea, but there’s definitely a need for this service. Be sure to check your area’s local rules and regulations about opening an in-home daycare center. It may be helpful to write a business plan to keep track of everything you need to do. Alternatively, you could start small by just babysitting or nannying for one family, or even working as a parents’ helper.
• Potential salary: $30,000+ per year
• Qualifications: High school diploma, experience, training
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22. Smart Home Installation Specialist
A smart home installation specialist is a professional who sets up, configures, and integrates smart home technology to enhance convenience, security, and energy efficiency. They may work independently, for tech companies, or with home automation service providers, helping homeowners create customized, efficient smart home ecosystems tailored to their lifestyles.
• Potential salary: $54,600 per year
• Qualifications: Technical and electrical skills
23. Flipper/Goods Reseller
Flipping — finding and reselling or even fixing up and reselling — used items for a profit can be a great business idea if you love bargain-hunting at thrift stores, yard sales, or even clearance shelves. To get started with no budget, you can even flip your own unwanted items from your home on an online auction site. As you make a little money, you might want to start expanding your inventory.
• Potential salary: Up to $36,000 per year
• Qualifications: None
Steps to Launching a Small Business in 2025
Launching a small business in 2025 requires careful planning and execution. Below are the steps to launching your business in 2025:
• Start by identifying a profitable business idea and conducting market research to understand demand and competition.
• Create a solid business plan outlining your goals, target audience, and financial projections.
• Register your business, obtain necessary permits, and choose the right legal structure.
• Secure funding through personal savings, business loans, business lines of credit, or investors.
• Build an online presence with a professional website and social media marketing.
• Network with industry professionals and potential customers.
• Finally, launch your business, continuously refining operations and strategies to adapt to market trends and customer needs for long-term success.
Essential Tools and Resources for Small Business Owners
Small business owners need essential tools and resources to streamline operations and drive success.
Accounting software like QuickBooks or FreshBooks helps manage finances, while project management tools such as Trello or Asana improve organization. A strong online presence requires a website builder like Wix or WordPress and social media marketing tools like Hootsuite.
Customer relationship management (CRM) software, such as HubSpot or Salesforce, enhances client interactions. Secure funding through small business loans, grants, or crowdfunding platforms. Utilizing these resources helps businesses operate efficiently and grow.
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The Takeaway
Starting any new business takes some work, but the rewards are often worth it. As you get more involved in a new business — and even as it gets more profitable — you may find you need to put more resources into it.
If you’re seeking financing for your business, SoFi is here to support you. On SoFi’s marketplace, you can shop and compare financing options for your business in minutes.
FAQ
What are the most profitable businesses in 2025?
In 2025, profitable businesses include tech services like AI consulting, e-commerce, health and wellness coaching, sustainable products, digital marketing agencies, virtual events planning, subscription box services, and mobile app development. These industries offer growth opportunities driven by technological advancements, consumer trends, and emerging market demands.
How can I start a business with little money?
Low-cost small business ideas include freelance writing, social media management, tutoring, and virtual assistance. These businesses require minimal upfront investment and can often be started from home with just a computer and internet connection.
What small business ideas can be run from home?
Small businesses that can be run from home include freelance writing, graphic design, online tutoring, virtual assistance, e-commerce, and social media management. Other ideas include blogging, digital marketing, transcription services, and consulting. These businesses typically have low overhead costs and can be scaled as they grow.
What industries are expected to grow in 2025?
Industries expected to grow in 2025 include technology (AI, cybersecurity), healthcare (telemedicine, eldercare), renewable energy, e-commerce, and financial services (fintech). The green energy, mental health, and remote work sectors are also anticipated to thrive.
What are the first steps to starting a successful small business?
The first steps to starting a successful small business include conducting market research, creating a detailed business plan, securing funding, and choosing a legal structure. Next, register your business, obtain necessary licenses, and set up your financial systems. Finally, create a strong brand and marketing strategy to attract customers.
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