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Top 25 Personal Finance Influencers on YouTube

Top 25 Personal Finance Influencers on YouTube
Sulaiman Abdur-Rahman
Sulaiman Abdur-RahmanUpdated March 1, 2023
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Editor’s note: Lantern by SoFi seeks to provide content that is objective, independent and accurate. Writers are separate from our business operation and do not receive direct compensation from advertisers or partners. Read more about our Editorial Guidelines and How We Make Money.
YouTube is a social media platform with numerous videos about personal finance and money management. The people who make these videos generally focus on a variety of topics, including credit cards, navigating a recession, retail investing, renting vs. buying a home, and how to earn passive income.Below we highlight the top 25 personal finance influencers on YouTube.

How We Chose the Top 25 Personal Finance Influencers on YouTube

To find top YouTubers of personal finance, we searched the video sharing website and identified relevant channels with the most subscribers. A channel had to meet the following criteria to qualify:
  • Content speaks primarily to a Western audience familiar with the U.S. financial system
  • English language video content relevant to U.S. consumers or U.S. investors
  • Most of the content revolves around personal finance
  • On-screen personality presents information, insights, analysis, or guidance
Using this criteria, we’ve identified the top 25 personal finance influencers on YouTube based on channel subscribers as of Feb. 16, 2023.The criteria does not require an influencer to be based in the United States provided the content speaks primarily to a Western audience.

Top Personal Finance YouTubers With Most Subscribers

Here are the top 25 personal finance influencers on YouTube in descending order:

25. Work Smarter Not Harder — @whyworksmarternotharder

This channel provides viewers with simple instructions on how to create a budget spreadsheet that forecasts how much money you’ll have by the end of the year. This channel may be helpful to anyone who wants to see how zero-based budgeting works.The Work Smarter Not Harder channel makes the list with 56.6K subscribers as of mid-February 2023.

24. Tae Kim - Financial Tortoise — @TaeKimFinancialTortoise

This channel gives you tips on how to track your spending and build savings during high inflation. Tae Kim advocates growing your wealth through slow and steady progress on things you can control.The Tae Kim - Financial Tortoise channel makes the list with 67.7K subscribers as of mid-February 2023.

23. SnewJ Knows — @SnewJKnows

This channel talks about how to avoid wasteful spending. SnewJ recommends buying a reliable car that works for you rather than financing an exotic car.The SnewJ Knows channel makes the list with 89.5K subscribers as of mid-February 2023.

22. Jarrad Morrow — @JarradMorrow

Jarrad Morrow talks about personal finance, investing, and financial independence on his channel. He delves into various topics, including how to open a health savings account and use it properly.The Jarrad Morrow channel makes the list with 110K subscribers as of mid-February 2023.

21. I Will Teach You To Be Rich — @ramitsethi

This channel is powered by Ramit Sethi, an author in the personal finance space. His YouTube episodes highlight financial struggles of everyday people, such as people drowning in credit card debt. He counsels couples to implement corrective action with practical steps.The I Will Teach You To Be Rich channel makes the list with 210K subscribers as of mid-February 2023.

20. Odetta Rockhead-Kerr — @RockstarAcademy

Odetta Rockhead-Kerr is the star of this channel. She provides guidance and insights on how to be your own boss in small business — how you can earn money with side hustles.The Odetta Rockhead-Kerr channel makes the list with 252K subscribers as of mid-February 2023.

19. Nischa — @nischa

Nischa, a banker from the United Kingdom, talks about a variety of personal finance topics on her channel. Among those topics is the importance of goal setting, including setting savings goals.The Nischa channel makes the list with 300K subscribers as of mid-February 2023.

18. Mark J Kohler — @MarkJKohler

Mark J. Kohler, a Certified Public Accountant (CPA), offers small business tax tips for business owners on his channel. He also talks about money management.The Mark J Kohler channel makes the list with 304K subscribers as of mid-February 2023.

17. Ben Felix — @BenFelixCSI

Ben Felix, a Canada-based portfolio manager, talks about financial literacy and investment securities on his channel. One of his videos addresses whether it’s right for you to buy a high-maintenance luxury car.The Ben Felix channel makes the list with 307K subscribers as of mid-February 2023.

16. Sean Pan — @seanlovesrealestate

Sean Pan, a hard money lender, provides real estate market updates on his channel. He also produces YouTube “shorts” offering lessons in personal finance in addition to his standard videos.The Sean Pan channel makes the list with 329K subscribers as of mid-February 2023.

15. Phil Pustejovsky — @philpustejovsky

Phil Pustejovsky talks about real estate on his channel, including the practice of home flipping or buying property and selling it for a quick profit. He says good credit isn’t necessary to become a successful real estate investor.The Phil Pustejovsky channel makes the list with 330K subscribers as of mid-February 2023.

14. Your Rich BFF — @YourRichBFF

This channel offers tips on a variety of personal finance topics. Vivian, the on-screen personality behind Your Rich BFF, recommends that credit card account holders request a credit limit increase every six to 12 months. This may give cardholders a more favorable credit utilization ratio.The Your Rich BFF channel makes the list with 402K subscribers as of mid-February 2023.

13. Patrick Boyle — @PBoyle

Patrick Boyle, a hedge fund manager, talks about global financial topics on his channel. One of his videos analyzes the Inflation Reduction Act of 2022, a climate law that provides up to a $7,500 tax credit to eligible consumers who buy a new electric car.The Patrick Boyle channel makes the list with 477K subscribers as of mid-February 2023.

12. Joshua Mayo — @JoshuaMayo

Joshua Mayo talks about side hustles and wealth building strategies on his channel. He advocates self-education — such as buying and reading books to learn new skills. The Joshua Mayo channel makes the list with 509K subscribers as of mid-February 2023.

11. Aswath Damodaran — @AswathDamodaranonValuation

Aswath Damodaran, a finance professor at the New York University Stern School of Business, records his lecture hall sessions and shares those videos on YouTube. This can give anyone a taste of a Master of Business Administration (MBA) program without paying tuition.The Aswath Damodaran channel makes the list with 531K subscribers as of mid-February 2023.

10. Rose Han — @itsrosehan

Rose Han talks about investment, financial independence, and how to be good with money on her channel. She recommends establishing an emergency fund and keeping it separate from your checking account.The Rose Han channel makes the list with 667K subscribers as of mid-February 2023.

9. The Plain Bagel — @ThePlainBagel

The Plain Bagel is managed by Richard Coffin, a Canada-based investment analyst who talks about inflation, interest rates, and global financial issues. Coffin details how rising rates can impact investors and recommends that you review your risk tolerance before making investment decisions.The Plain Bagel channel makes the list with 669K subscribers as of mid-February 2023.

8. Charlie Chang — @CharlieChang

Charlie Chang talks about passive income and investment opportunities on his channel. He promotes a variety of side hustles and provides guidance on how parents can open a custodial investment account for their minor children.The Charlie Chang channel makes the list with 892K subscribers as of mid-February 2023.

7. Humphrey Yang — @humphrey

Humphrey Yang provides wealth building strategies on his channel. He sheds light on how the true cost of owning a car is typically greater than the vehicle’s total cash price.The Humphrey Yang channel makes the list with 919K subscribers as of mid-February 2023.

6. Marko - WhiteBoard Finance — @WhiteBoardFinance

The Marko - WhiteBoard Finance channel provides guidance on how you can find the best credit cards for you. Marko talks about the advantages that credit cards have over debit cards, including how debit cards don’t contribute to your credit history.The Marko - WhiteBoard Finance channel makes the list with 937K subscribers as of mid-February 2023.

5. The Financial Diet — @thefinancialdiet

This channel features on-screen personality Chelsea Fagan, who gives tips on how you can pay off debt and prepare for a recession. Fagan founded The Financial Diet and explores various topics in personal finance, including how money can really buy you happiness.The Financial Diet channel makes the list with 999K subscribers as of mid-February 2023.

4. BiggerPockets — @biggerpockets

BiggerPockets is a channel that provides guidance and insights into the world of real estate investment. It gives tips on what to do — and what not to do — if you’re hoping to grow as a real estate agent.The BiggerPockets channel makes the list with 1.03M subscribers as of mid-February 2023.

3. Andrei Jikh — @AndreiJikh

Andrei Jikh covers a variety of personal finance topics on his channel, including the benefits of high-interest savings accounts. He also talks about investment and passive income opportunities.The Andrei Jikh channel makes the list with 2.2M subscribers as of mid-February 2023.

2. The Ramsey Show - Highlights — @TheRamseyShow

The Ramsey Show provides personal finance insights and addresses the concerns of people who call the show for advice. Dave Ramsey is the main host and answers caller questions in areas ranging from student loan debt to saving for a home.The Ramsey Show - Highlights channel makes the list with 2.59M subscribers as of mid-February 2023.

1. The Rich Dad Channel — @TheRichDadChannel

Powered by Robert Kiyosaki as the main host, The Rich Dad Channel talks about investment, wealth, and financial freedom. In addition to standard videos, the channel also produces a number of YouTube shorts featuring Kiyosaki and the wealth of knowledge he exudes.The Rich Dad Channel makes the list with 3M subscribers as of mid-February 2023.

The Takeaway

The social media influencers on YouTube can be informative and entertaining as they offer their two cents on money management topics you crave. Consumers ultimately determine the top 25 personal finance YouTubers by subscribing to their channels.If you want your savings to grow at the best rate for you, Lantern by SoFi can help. The online banking marketplace highlights annual percentage yields of high-interest savings accounts, and you can choose an account that’s right for you.Compare high-interest savings accounts with Lantern.

Frequently Asked Questions

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Photo credit: iStock/SrdjanPav
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About the Author

Sulaiman Abdur-Rahman

Sulaiman Abdur-Rahman

Sulaiman Abdur-Rahman writes about personal loans, auto loans, student loans, and other personal finance topics for Lantern. He’s the recipient of more than 10 journalism awards and served as a New Jersey Society of Professional Journalists board member. An alumnus of the Philadelphia-based Temple University, Abdur-Rahman is a strong advocate of the First Amendment and freedom of speech.
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