Growing Your Small Business with Marketing: A Guide

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Editor’s note: Lantern by SoFi seeks to provide content that is objective, independent and accurate. Writers are separate from our business operation and do not receive direct compensation from advertisers or partners. Read more about our Editorial Guidelines and How We Make Money.
Understanding Your Target Market
How Marketing Can Help a Small Business
3 Best Marketing Strategies to Gain Customers
1. Content Marketing
2. Social Media Marketing
3. Email Marketing
The Importance of a High-Quality Website
Implementing Cost-Effective Marketing Strategies
Using free marketing tools There are several free marketing tools available, such as social media, email marketing platforms, and Google My Business. Consider taking advantage of these tools to increase your online visibility and attract more customers. Focusing on targeted advertising Instead of casting a wide net with your advertising, you may want to consider targeting specific demographics and audiences that are most likely to purchase from you. This can help you get the most out of your advertising budget and improve your ROI. Quantifying your results It can be a good idea to track your marketing efforts and measure your ROI regularly. This can help you identify what's working and what's not, so you can make informed decisions about where to invest your marketing budget.
Why You Should Always Review Your ROI
Funding Your Marketing Efforts
Financing Options for Small Businesses
Grants for Small Businesses
The Takeaway
Frequently Asked Questions
Photo credit: iStock/Pyrosky
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About the Author
Su Guillory is a freelance business writer and expat coach. She’s written several business books and has been published on sites including Forbes, AllBusiness, and SoFi. She writes about business and personal credit, financial strategies, loans, and credit cards.
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